Google handles millions of self ‘Google’ searches a day. So what are they doing to capitalize on this traffic? They are giving YOU the control.

Jumping into social media shouldn’t be a free fall, otherwise you’ll land flat. Just like any other marketing initiative, it should be well thought out. Here are the four steps we always take with our clients before pushing them from the plane.

The 35-54 year old demo is growing fastest adopters of Facebook, with a 276.4% growth rate in the last half of 2008.

Social media marketing creates a tipping point at which your company finds success.
One single mainstream media advertising buy might be seen by hundreds of thousands of people - but it will be expensive and your ROI (return on investment) may be as low as .01%, or worse. It is similar to throwing mud against a [...]

Starting a blog is,  for many businesses, a scary and overwhelming venture.  Commonly heard is the expression that one doesn’t have enough time to be faithful to a regular blog. Even more common is the argument of who will be our blog voice, or persona? And last, but certainly not least, many don’t have the [...]

What?! That’s what I thought as I was engaging with someone at a recent LA DMA breakfast meeting. The meeting was on social media, and what it is in the most basic form. Why I was there, I’m not really sure since I had to get up at 5:30 to be at LAX by 7:00. [...]

Social Media is the fastest growing marketing channel anywhere. Not just for teens anymore, social networking sites like Facebook, You Tube and Twitter harness millions of people every day. Daily blogs, podcasts, videos and tweets are becoming the method by which consumers educate themselves when choosing to invest in products or services. Today, two [...]