ComScore estimates that local search makes up for about 16% of all searches, and some sources estimate it to be as high as 25%. If you separate out mobile searches, you’d find those numbers to be even higher, as mobile users are interested in finding local businesses to fill immediate needs. So if you’re a [...]

There are certain mass social events that we just remember, aren’t there?
For me, being in my thirties, I remember watching the unfoldings of the Chinese protests in Tiananmen Square. I remember the Berlin Wall coming down, and in fact, went to visit Germany just a year later. I remember where I was when I [...]

Don’t you just love those wonderfully stimulating conversations with
colleagues that challenge your thinking? Today’s topic of just such a conversation had to do with Facebook, and whether or not it would soon die a slow death due to its astounding vagueness and over popularity.  Facebook, die, you say? How can that be when we’re seeing [...]

On the Web, content marketing is in. This may come as no surprise to fans of David Meerman Scott who wrote the New Rules of Marketing & PR two years ago, which states, “The Web is different. Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a [...]

If you haven’t had the chance to grab a current issue of Time Magazine off newsstands yet, there is an article worth reading. Albeit, magazines that have any reference to social media on the cover do certainly catch my eye, being that its what I do and what I love, but this particular issue starts [...]

Everyone’s talking about Bing, Microsoft’s new (or newly on the map) search engine. I thought it was only fair if I gave it a try. So here’s what I found.
Besides being snappy and quick, Bing gets it right with “related searches” along the left side of the search results page, saving users time if they [...]

Quick explanation of what the difference is between the four main social platforms that are always in the news.