It’s been said that social media levels the marketing playing field between small companies and big.  I disagree. I think it’s “advantage small.”  Big companies’ egos get in the way to effectively use social media.  They are so used to controlling the message, controlling the medium and controlling the customer that they can’t let go [...]

How social media can help companies launch products, improve brand image and possible increase revenue.

Paying for blog posts is one thing, paying for a product review without disclosure or even limited disclosure? Is this good or bad? Or has this been going on for a long time?

It seems that more and more, contextual, relevant, key-word-rich inbound links to your website are crucial in order to achieve any rankings in search engines such as Google, AOL and Bing.  Link building campaigns used to consist more of reciprocal linking (I’ll link to yours if you link to mine) or paying for irrelevant linking [...]

StumbleUpon reminds me of that movie “Click” with Adam Sandler. Remember that movie? (If not, you should rent it - It was funny, plus you got to see a more serious side of Sandler and he proved to be a decent actor.) In the movie “Click” Adam Sandler gets a universal remote control to help [...]

How much do you know about your customer, really? Now, I’m not talking about their approximate age, whether or not they are married with children, college educated, make
between $70-90k a year. (I can get all that information off Quantcast.com myself.) I mean do you know your customer. If you saw him (or her) walking down [...]

I find myself being sucked in to so many enewsletters that promise to show me how to get free online marketing, how to rank better in the search engines, how to build links and backlinks, why video marketing is great and how to use video to its maximum potential. It’s as if every week brings [...]