To become more aware of what customers are saying about your brand.
As promised in yesterday’s post I am going to answer two questions as they relate to the goal: To become more aware of what customers are saying about your brand.  Who amongst us wouldn’t benefit from having a better idea of what is being [...]

I hate hearing that its hard to measure an ROI (return on investment) in Social Media. While it is not as common to see direct sales from social media venues, the return in your investment is priceless, and can be measured a number of other ways.

According to the Wall Street Journal Twitter has “closed a significant round of funding with a group of top investment companies” raising approximately $100 million. Still think Twitter is a fad?

So you succumbed to the hype and signed up for a Twitter account, and now you’re thinking now what? Well here’s 5 Tips to starting to make Twitter pay off.
1)      Monitor Twitter for Tweets that contain your brand name, industry key words, or competitors’ names. There are quite a few great tools out there. Search.Twitter.com [...]

It was over a year ago that I heard the rumor that Google was not using key words (or meta descriptions) when ranking websites. Although I heard this from a credible source at the time, I can’t say I embraced it as fact. I still spent time adding key words to my blog posts and [...]

Being a frugal shopper is a trait that I’m terribly proud of. It is a game for me to clip coupons, chase bargains, sign up for every deal-oriented newsletter online and to shop sales. I’m one of those kooky people who wake up at an ungodly hour on Black Friday and brave Toys R Us [...]

Everyone’s talking about the “big 3″ social networking sites, Facebook, Twitter and LinkedIn, but every business owner has a limited amount of time to devote to marketing, (and especially to this new marketing called social media). If you want to get the best results for your business in social media, then you have to understand [...]