Article marketing, as it is typically expressed, is writing articles with the purpose of republication on other websites. We use standard article marketing websites such as eZineArticles.com and ArticleCube.com as our tool for making the articles accessible for republication. Virtually anyone can republish our article as long as they use the bio and link information [...]

Compare keyword rankings for the major search engines.
Check out this really fun website: www.goobinghoo.com where you can compare search results of Google, Bing and Yahoo side by side. Plus, you can add the all-new Google Caffeine to your inquiry, allowing you to browse Google and Google Caffeine results for your key words, side by side. [...]

Goal: To increase the number of online mentions (buzz) about your products, services or brand.
Whew. We’ve finally done it. We’ve reached the end of our series about How To Measure ROI on Social Media. The final goal of a social media campaign that I’m going to write about in this series is: To increase the [...]

How to increase quality inbound links to your website.
With search engines such as Google, Yahoo and Bing weighing inbound links to your website heavier and heavier, its no wonder people are turning to social media to impact their link building strategy. But like all inbound linking, there are things you should know to make sure [...]

to target a new market segment
As promised in September 29th’s post titled How do I Measure ROI on Social, we’re plugging through a series about social media goals, particularly goals other than producing direct product sales.  This post is going to talk about how to use social media if your main campaign goal is to [...]

to increase visibility for your on-site advertisers
As promised in September 29th’s post titled How do I Measure ROI on Social?, today we’re going to look at what a business can do if their primary goal for their social media marketing campaign is to increase visibility to your on-site advertisers.
If your website’s revenue model is an [...]

to grow a fan base in order to be able to offer new products and services
As promised in September 29th’s post we are in the middle of a series, answering the question ,”How Do I Measure ROI on Social?” The 8th goal that might be the goal for your social media marketing plan is to [...]

to grow a base of online evangelists for your products
As promised in How Do I Measure ROI on Social, written last week, today’s alternative social media goal is to grow a base of online evangelists for your products.   Brand evangelism is not a new marketing concept at all. For years, offline, companies have been rewarding [...]

to increase awareness or registrations for a specific event
David Meerman Scott told of a story recently, of a business that used a series of news releases to announce an event, as opposed to releasing just one traditional press release. Each news release focused on a different aspect of the event, from entertainment to culinary choices [...]

Baseball playoffs, and my near obsession for the Los Angeles Dodgers distracted me yesterday, just enough to prevent me from blogging. So I apologize to readers who were excitedly enjoying my series about alternative social media goals, for the interruption.  In celebration of the Dodgers, and of my own favorite player, Casey Blake, I’m going [...]