Archive for December, 2009

Writing for Search Engines

Tuesday, December 29th, 2009

10 Simple Tips for Writing for Search Engines
To write a great article optimized for search engines, it just takes a little pre-planning and some careful wordsmithing. Here are ten simple tips for writing for search engines (writing for SEO), without interrupting the user experience.

2009 and 2010: Marketing Trends & Projections

Sunday, December 27th, 2009

What a year, what a year.
No one would argue that 2009 was a tough year for our national economy. Small and large businesses have felt the pain and unemployment is at a striking high.  But how did that effect marketers and advertisers in 2009, and how will 2010 be? Lets take a look at some [...]

Managing Your Marketing (And Your Life) During the Busy Holidays

Wednesday, December 16th, 2009

I don’t know about you, but from tomorrow night, straight through to Christmas, I have something planned every single day. It doesn’t help that both mine and my sons birthdays fall within days of the big day.  Trust me, I’m the queen of a busy schedule, but I’m going to share with you how to [...]

David Meerman Scott Video - Creating a World Wide Rave

Tuesday, December 15th, 2009

David Meerman Scott speaks to the South by Southwest Interactive FEstival to discuss his new book, Creating a World Wide Rave.   Scott is a personal favorite of Social Surrogates.
Enjoy his social media marketing video on YouTube, and if you’re just getting started in social media I’d suggest you spring for a book.

Merry Christmas vs Happy Holidays

Saturday, December 12th, 2009

Asking yourself which marketing message to use - Merry Christmas or Happy Holidays?
The answer lies not in survey data and polls, but in knowing your customer.

Many American marketers scratch their heads this time of year, curious about the enormous amount of effort they put into their religion-neutral holiday messaging. A marketer I spoke to recently [...]

SEO 2010 Projection: Let’s Get Back to Our Roots

Friday, December 11th, 2009

I’m hearing buzz that 2010 will usher in an SEO era that takes us back to our roots; Remember the old phrase, “content is king?”  Even in 2009, Google has started to send that message as they proclaimed that key words would no longer be considered when ranking for SEO (well it actually started in [...]

Should I Make Friends At Friendster?

Tuesday, December 8th, 2009

Recently a client read about Friendster.com, and posed the question to me, “Why aren’t we on Friendster?” As we discussed the possibility of  expanding our social networking presence for her, I got the nagging feeling that this would make an excellent blog post.
Friendster.com was created in 2002 - before MySpace and Facebook. Within the first [...]