10 Simple Tips for Writing for Search Engines
To write a great article optimized for search engines, it just takes a little pre-planning and some careful wordsmithing. Here are ten simple tips for writing for search engines (writing for SEO), without interrupting the user experience.

What a year, what a year.
No one would argue that 2009 was a tough year for our national economy. Small and large businesses have felt the pain and unemployment is at a striking high.  But how did that effect marketers and advertisers in 2009, and how will 2010 be? Lets take a look at some [...]

I don’t know about you, but from tomorrow night, straight through to Christmas, I have something planned every single day. It doesn’t help that both mine and my sons birthdays fall within days of the big day.  Trust me, I’m the queen of a busy schedule, but I’m going to share with you how to [...]

David Meerman Scott speaks to the South by Southwest Interactive FEstival to discuss his new book, Creating a World Wide Rave.   Scott is a personal favorite of Social Surrogates.
Enjoy his social media marketing video on YouTube, and if you’re just getting started in social media I’d suggest you spring for a book.

Asking yourself which marketing message to use - Merry Christmas or Happy Holidays?
The answer lies not in survey data and polls, but in knowing your customer.

Many American marketers scratch their heads this time of year, curious about the enormous amount of effort they put into their religion-neutral holiday messaging. A marketer I spoke to recently [...]

I’m hearing buzz that 2010 will usher in an SEO era that takes us back to our roots; Remember the old phrase, “content is king?”  Even in 2009, Google has started to send that message as they proclaimed that key words would no longer be considered when ranking for SEO (well it actually started in [...]

Recently a client read about Friendster.com, and posed the question to me, “Why aren’t we on Friendster?” As we discussed the possibility of  expanding our social networking presence for her, I got the nagging feeling that this would make an excellent blog post.
Friendster.com was created in 2002 - before MySpace and Facebook. Within the first [...]