There are many aspects of social media marketing that we should borrow from traditional methods of direct marketing. Planning, testing and measuring campaigns are key. Integration with other channels so that marketing decisions aren’t made in a vacuum is equally as important.
There is an advantage that social media marketing has over other, more traditional methods, [...]

If you’re a small business, trying to generate leads or interest on a small budget, consider article marketing as a method of free publicity. Article marketing is simple - its writing short articles (500-2500 words) about topics that relate to your product, service or industry and making those articles available for syndication no article marketing [...]

According to MasterCard Advisors’ SpendingPulse, online sales rose 17.7 percent in December 09, an impressive growth over what was expected. They also suggests that the nearly 18% rise in spending was likely aided by bad weather in the week before Christmas, which led some shoppers to buy from home. Because of this nice end of [...]

Marketing is never short on new ideas, but today I was pleasantly surprised at a Word of Mouth Marketing Association (WOMMA) article which outlined four old ways that social media is going to get new notice in 2010.  Here they are, for your 2010 reading pleasure.