About Social Surrogates

You know those people who can easily walk up to a stranger and strike up a conversation?  Those people that everyone knows or wants to know.  Those people whose opinion everyone listens to?

If you aren’t one of those people in the social media, you should be.  And we can put you there.

Social Surrogates was a simple idea inspired over burgers by the beach. Small and medium sized businesses everywhere need help social networking. We can help them.

We are those people who love getting to know strangers, who have tons of friends and who, dare we say, are always being asked for our opinions - particularly as relates to which social media applications would best serve a given marketing challenge. So we decided to leave Corporate America and become Social Surrogates.  Whatever you do, please don’t call us a marketing consulting company - As Social Surrogates we won’t TELL you what you should do. We’ll do it for you; and if the time comes when you want to take it over yourself we’ll gladly hand you the keyboard.

Never heard of a Social Surrogate before?  Here’s a little background.

The Asian Journal of Social Psychology published a social surrogate hypothesis in 2008 regarding the success of using social surrogates as a strategy to expand one’s network.
“The authors examined the use of social surrogates by shy people to expand their social network when entering a new environment, following Bradshaw’s social surrogate hypothesis. The authors conducted a panel survey of 70 friendship pairs of students 7 months after they entered university. The results revealed that when a friend acted as a surrogate, the shy students extended their joint networks more… These results indicate that even shy people can adjust indirectly to new social circumstances because they can expand their social networks by using a close friend as a surrogate.”

We want to be the friend who helps you adjust to a new social circumstance - the Social Media.

For more information contact us at Genevieve@YourSocialSurrogate.com.