http://www.yoursocialsurrogate.com Mon, 22 Feb 2010 01:20:30 +0000 http://backend.userland.com/rss092 en For over a hundred years the media industry was built on a fundamental principle that written articles were proprietary, unique and enormously valuable to growing their readership and creating credibility. Magazine and newspaper publishers strived to be first to press; and first to press meant you beat your competitors by ... http://www.yoursocialsurrogate.com/why-social-media-is-hard-for-publishers-to-accept/ The new one-day Cross Media West Conference is coming soon to the Anaheim Convention Center in Southern California on Monday, February 22nd. With a morning program for Print Service Providers, an afternoon program for Marketing and Creative Professionals, an optional lunch program in between on Social Media Marketing Strategies, and ... http://www.yoursocialsurrogate.com/social-surrogates-to-speak-at-cross-media-west-conference/ There are many aspects of social media marketing that we should borrow from traditional methods of direct marketing. Planning, testing and measuring campaigns are key. Integration with other channels so that marketing decisions aren't made in a vacuum is equally as important. There is an advantage that social media marketing has ... http://www.yoursocialsurrogate.com/one-approach-to-social-media-marketing/ If you're a small business, trying to generate leads or interest on a small budget, consider article marketing as a method of free publicity. Article marketing is simple - its writing short articles (500-2500 words) about topics that relate to your product, service or industry and making those articles available ... http://www.yoursocialsurrogate.com/small-business-alert-how-to-use-article-marketing-for-free-publicity/ According to MasterCard Advisors' SpendingPulse, online sales rose 17.7 percent in December 09, an impressive growth over what was expected. They also suggests that the nearly 18% rise in spending was likely aided by bad weather in the week before Christmas, which led some shoppers to buy from home. Because ... http://www.yoursocialsurrogate.com/online-holiday-sales-round-out-2009/ Marketing is never short on new ideas, but today I was pleasantly surprised at a Word of Mouth Marketing Association (WOMMA) article which outlined four old ways that social media is going to get new notice in 2010.  Here they are, for your 2010 reading pleasure. 1) Word of mouth isn't ... http://www.yoursocialsurrogate.com/four-main-marketing-ideas-for-2010/ 10 Simple Tips for Writing for Search Engines To write a great article optimized for search engines, it just takes a little pre-planning and some careful wordsmithing. Here are ten simple tips for writing for search engines (writing for SEO), without interrupting the user experience. 1.  Choose 1-3 key words or "key ... http://www.yoursocialsurrogate.com/writing-for-search-engines/ What a year, what a year. No one would argue that 2009 was a tough year for our national economy. Small and large businesses have felt the pain and unemployment is at a striking high.  But how did that effect marketers and advertisers in 2009, and how will 2010 be? Lets ... http://www.yoursocialsurrogate.com/2009-2010-marketing-trends-projections/ I don't know about you, but from tomorrow night, straight through to Christmas, I have something planned every single day. It doesn't help that both mine and my sons birthdays fall within days of the big day.  Trust me, I'm the queen of a busy schedule, but I'm going to ... http://www.yoursocialsurrogate.com/managing-your-marketing-during-the-busy-holidays/ David Meerman Scott speaks to the South by Southwest Interactive FEstival to discuss his new book, Creating a World Wide Rave.   Scott is a personal favorite of Social Surrogates. Enjoy his social media marketing video on YouTube, and if you're just getting started in social media I'd suggest you spring for ... http://www.yoursocialsurrogate.com/david-meerman-scott-video-creating-a-world-wide-rave/