Starting a blog is,  for many businesses, a scary and overwhelming venture.  Commonly heard is the expression that one doesn’t have enough time to be faithful to a regular blog. Even more common is the argument of who will be our blog voice, or persona? And last, but certainly not least, many don’t have the foggiest idea where to even begin a blog, in terms of technology.

Of all of these very real arguments against a company starting a blog, all are equally valid and all are equally overcome.

Time is the easiest of the three to overcome, thanks to Social Surrogates.  We believe that every company needs a voice in social media. No company is too small or too large. Every business has a customer, business or consumer, that they would garnish great benefit from communicating with. Often blogs are the center of a social media strategy that Social Surrogates will create for you.   Your personal Social Surrogate will be an extension of your marketing arm, not only creating a strong social media strategy for you, but implimenting that strategy and helping you determine its success.

Second, many considering a blog for their business struggle with who will be the blog’s author, persona, or voice? Simply put, if you’re reading this, then the answer is likely, you.  Online customers today are most interested in authenticity, which translates to you, the business, being honest and real with them. They aren’t interested in reading marketing speak or sales rhetoric in your blog. They want to hear about you, the industry, your opinions, your values and your product.  That’s why your Social Surrogate will work along side you in the creation of your blog’s content.  Social Surrogates do more than simply regurgitate information from your brochures, we desire to be an expression of your authentic voice.

And lastly, where does one begin? Social Surrogates can easily begin your blog for you. It can live on your corporate website, or it can live as a separate entity. We will evaluate your current online assets and make recommendations which will make technological decisions easy. We’re experts in all areas of social media, so you don’t have to be.

You’re customers, and potential customers want to hear from you. All that’s left is you to just start talking.

This entry was posted Wednesday, April 22nd, 2009 at 2:35 am and is filed under Blogs, Social Media Basics, Why Social Surrogates?. Both comments and pings are currently closed.