Social media marketing creates a tipping point at which your company finds success.

One single mainstream media advertising buy might be seen by hundreds of thousands of people - but it will be expensive and your ROI (return on investment) may be as low as .01%, or worse. It is similar to throwing mud against a wall and hoping that a little bit sticks - enough to at least cover your ad costs. This strategy is an important marketing element for national brands such as Johnson and Johnson or Proctor and Gamble but for your smaller, niche company, you need a marketing plan that enables you to speak directly to your niche audience.

The challenge smaller companies face with regards to building a social network presence is that it takes time; a lot of time.  Most small businesses don’t have the manpower, technology or expertise necessary to maintain an ongoing dialogue with customers. But your Social Surrogate does. Acting as a member of your marketing team, your Social Surrogate creates your social media presence comprised of posts, blogs, friends, podcasts, tweets, videos and more - targeted specifically at your niche audience.

The result? The social marketing effort gains momentum and tips the scale, creating an exponentially growing fan base of buyers for your company! And unlike  magazine ads and postcard mailings  that get thrown away after one read, a radio commercial that is soon forgotten or a banner that gets 20,000 finite impressions, social media never expires; Your content lives forever on the web and your Social Surrogate continues to build your social media presence every single day with new, innovative strategies.

This entry was posted Wednesday, April 22nd, 2009 at 3:07 am and is filed under Social Media Basics, Why Social Surrogates?. You can leave a response, or trackback from your own site.